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Whitepaper | The importance of client journey mapping and how to get started

Client journey mapping is not always simple, especially for large organizations in an industry that has a tough regulatory environment, a diverse array of clients, and a complex suite of products. In the financial services industry, firms must evaluate opportunities to enrich the current approach in a cost-effective way. In order to affordably prove the digital change is needed, the most beneficial exercise is to map out the client journey.

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