How satisfied are your most valuable clients?



They may be expecting more than just advice.

OUR STUDY

Plan for the best: Aligning your technology with the needs of high-net-worth clients


Many advisors who serve HNW clients believe that harnessing technology is the key to growing their practices. In fact, a majority of HNW advisors increased their technology spending from 2016 to 2017 — and they expect another increase in 2018.

Learn more about how firms can leverage technology to attract, retain, and serve the needs of HNW clients in this recent study from Advicent and WealthManagement.com.

Download our study below to learn more about technology trends for advisors who serve HNW clients.

What you need to know about HNW investors

It is time to get to know the 36 million most lucrative clients in the world.

The
H.E.N.R.Y.

high earner

The
Business owner

business owner

The
C-suite Executive

C-suite executive

The
Wealthy Retiree

wealthy retiree


You can also find all of our HNW infographics in one place by clicking here.

Leveraging HNW personas



Both individuals and businesses buy products or services because they need to solve a problem. For example, clients engage with HNW advisors for expertise on estate plans, tax plans, investment management, or a number of other services.

In the case of Advicent, financial professionals choose to purchase our software because it helps them more effectively serve their HNW clients. Crafting buyer personas enables your business to understand why your customers buy from your business.

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Catering to HNW needs



In a perfect world for a financial advisor, their book of business would contain many HNW clients. Unfortunately, this is often not the case. While it sounds ideal to have a book full of HNW clients, attracting and retaining them is an industry-wide struggle, as there is a competitive market for their business.

For advisors looking to attract HNW clients, it is vital that they have a plan set in place instead of hoping for them to walk through the door on their own. One of the most important things an advisor can do to attain HNW clients is to differentiate themselves from their competition while delivering their value proposition to those potential clients and piquing their interest for a meeting.

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Attracting HNW CLients in 2018



As both large and small firms continue to refine their strategies for 2018, many are likely focusing on how to grow additional AUM from their existing client base.

If HNW individuals comprise a significant portion of your AUM, the returns provided by better supporting these clients will be far greater in the immediate future than the returns offered by younger high-earning clients who are likely still saddled with debt and indifference toward the client-advisor relationship.

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Request a NaviPlan demo and start improving your HNW strategy today.

Results powered by advicent

profit

Increased product sale revenue by 40 percent

time

Reduced advisor overhead by 20-50 percent

bullseye

Increased firm-level efficiencies by 40 percent

laptop

Reduced time spent on reporting by 98 percent




You can learn more about how Advicent technology drives results for firms of all sizes here.