Share our Summit insights with your organization.

You can download  presentations from our recent  Innovation Summit by filling out the form below.

Presentations and takeaways

Advicent would like to thank all speakers, sponsors, and attendees for contributing to another successful and fulfilling Innovation Summit. Our goal remains to empower finaicial services professsionals with the most relevant and recent FinTech strategies available to the market. We hope that the Summit programming exceeded your expectations.

We also hope that you take advantage of our downloadable presentations, which can be viewed after completing the form below.

Share insights from the Innovation Summit with your organization today.


Phil Cunningham,
Chief executive officer at Advicent

Phil Cunningham has a passion for technology and shaping the way it is utilized to enhance client relationships. He believes that in this digital age, innovative technology is the key to success in the financial services industry.

Phil has taken on positions with increasing responsibility throughout his career, pioneering his way through the technology industry. Previously, he held a variety of senior leadership positions including managing director of Vista Consulting Group, the operating arm of Vista Equity Partners and senior vice president of Sum Total Systems. He served as Chair of the Board of Directors for Sales Empowerment Group and is active in volunteer and community work within the Milwaukee area where Advicent Solutions is headquartered, including raising funds and awareness for Children’s Hospital of Wisconsin. He holds a Bachelor’s degree in Management and Marketing from Rockhurst University and an MBA from the University of Notre Dame.

Jay Mooreland,
The Emotional Investor

Jay Mooreland is the founder of The Emotional Investor. He has a Bachelor's in Finance from San Jose State University and a Master's in Applied Economics from the University of Minnesota.

Jay travels around the world speaking at conferences on the topic of investor behavior. His presentations are interactive and focus on the application of behavioral theory. Jay has created several tools for financial professionals to implement with their clients to help them make more thoughtful, less emotional decisions. Both retail investors and financial advisors find his Amazon Best Selling book, The Emotional Investor, to be a great resource.

Tony Maiorino,
Head of the Royal Bank of Canada wealth planning services team with Wealth Management Canada

Tony Maiorino's team of over 200 professionals provides legal, tax, and financial planning expertise to advisors in RBC Dominion Securities and RBC Phillips, Hager & North Investment Counsel in RBC’s Wealth Management Canada segment, as well as Private Bankers, Financial Planners, and Investment and Retirement Planners in the RBC Canadian Banking segment. He has 25 plus years of advising high net wealth clients in Canada.

Tony is a member of the RBC Wealth Management Canada Operating Committee and the Wealth Management and Insurance Operating Committee. He is a Director of RBC Wealth Management Financial Services Inc. and The Royal Trust Corporation / Company of Canada.

Lori Goodfellow,
Director, business architecture at Croesus

Lori Goodfellow counts more than 20 years of experience in the financial services industry with TD Wealth, RBC Wealth, and other institutions. Her experience in delivering business change in areas such as portfolio management and reporting, customer relationship management, operations process, trading, managed products and financial planning span over 10 years.

Lori is a critical thinker, demonstrating sound judgment and advanced problem solving skills. Thought leader in the area of advisor desktop needs, translating that into practical tools, design and integration opportunities. She is recognized for collaborating with and leading diverse groups to achieve common goals and was a recipient of top performer awards at RBC in 2007 and at TD in 2010 and 2012.

Angela Pecoraro,
Chief operating officer at Advicent

Angela Pecoraro leads the global strategy for many of the operating units of Advicent, including Product Management, Marketing, Technology Adoption, and Customer Support. With over 13 years of experience in software operations, Angela has demonstrated a record of exceeding profitability goals, driving near perfect customer retention results, and building high performing, motivated teams. She has operated software companies of various sizes, holding lead positions throughout the biggest growth phases in their history.

Prior to Advicent, Angela worked at Zywave in a number of roles, most recently as senior vice president of Professional Services and Global Support. She holds a Master of Business Administration from Alverno College and a Bachelor of Business Administration in entrepreneurship from the University of Wisconsin–Whitewater.

Cary List,
President and CEO for the Financial Planning Standards Council

As President & CEO, Cary leads the establishment of FPSC as the premier standards-setter for financial planning in Canada and CFPcertification as the standard for financial planners. Cary works tirelessly to elevate the standards of the designation and achieve recognition of financial planning as a distinct profession.

A valued member of the global community, Cary was instrumental in the development of the international competency profile now used for 150,000 CFP professionals around the world. He has advanced international excellence in financial planning, working closely with FPSC’s international member organization, the Financial Planning Standards Board, and a number of international affiliates.


August 24, 2016

Time Activity Information
5:00PM–8:00PM Networking and cocktail reception All attendees are encouraged to attend our pre-event cocktail reception taking place at Toronto's Duke of Devon the evening of the 24th.

August 25, 2016

Time Activity Information
8:00–8:45AM Registration, breakfast, networking, and Tech Bar Meet your fellow attendees and make introductions before the day starts. Make sure to visit our Tech Bar, which will be providing hands-on experiences for new technologies from Advicent, Redtail Technology, Croesus and IDFA.
8:45–9:15AM Advicent: What we Believe, and Why it Matters - Phil Cunningham Advicent CEO Phil Cunningham will provide an introduction to our mission and how we execute on those beliefs by providing top partner experiences.
9:15–10:15AM Jay Mooreland, The Emotional Investor Creating a plan is central to the role of a financial advisor. However one of the greatest challenges for advisors is keeping their clients in the plan - resisting the temptations to chase something else. This presentation will discuss how behavioral coaching can create greater client conviction and adherence to the plan. The coaching process will help advisors increase transparency, establish realistic expectations and mold clients’ perceptions to improve their decision–making process. Several specific examples and takeaways will be discussed that can be implemented immediately into advisors’ practice.
10:15–10:45AM Break Coffee available at the Tech Bar
10:45–11:15AM Tony Maiorino, Vice President and Head of Wealth Management Services at Royal Bank of Canada Maiorino will speak on how technology can assist with communication, transparency, and trust with the advisor client relationship. His vision focuses on three circles:
  • Onboarding
  • Wealth Management
  • Reporting
11:15–11:45AM Lori Goodfellow, Director, Business Architecture at Croesus The End of Practice
The advisor business is changing, and emerging trends will create a new advice model that will force advisors to focus on building a business, instead of a practice. Lori will present how the advisor business is evolving and the three trends that will create a new advice model. Rise of the Robo, new regulations, and digital evolution are creating a whole new kind of customer’s relationship and expectations.
11:45AM–12:45PM Networking lunch  
12:45–2:00PM Evolution of advice delivery
Thought leadership panel
Moderated by Anthony Stich, global director of marketing for Advicent, the thought leadership panel will address a variety of challenges and opportunities that the modern advisor is facing. Participating experts include:
2:00–2:45PM Angela Pecoraro, Chief Operating Officer at Advicent As leader of global strategy for many of the operating units of Advicent, Angela will address how FinTech solutions have bolstered the competitive viability for those in the financial services industry. She will also outline necessary roadmaps that FinTech providers need to follow as a means of ensuring continued growth for their partners.
2:45–3:15PM Break Refreshments available at the Tech Bar
3:15–4:15PM Cary List, President and CEO for the Financial Planning Standards Council List will speak on how financial planners can use the current technology available to enhance and build their client relationships. List will explore technology that allows its users to spend less time on calculations and more time on honing the trust required to achieve success with their clients.
4:15–4:45PM Closing words and takeaways Presented by Phil Cunningham
4:45–6:15PM Networking and cocktails Tech Bar will remain open during this time

Event Information

Advicent Innovation Summit 2016 | August 24 and 25th

Location information

Advicent Innovation Summit (August 25th)
Toronto Region Board of Trade
77 Adelaide St W, Toronto, ON M5X 1C1, Canada

Cocktail Reception (August 24th)
Duke of Devon
 66 Wellington St W, Toronto, ON M5K 1H1, Canada

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